Every holiday period, the Region of Valencia becomes a favorite tourist destination because of its wide range of cultural, gastronomic and leisure options. One of the most recent alternatives, which is having an increasingly growing impact on tourism, is a planned family vacation that includes fun family activities. In this sense, the Tour & Kids Family Tourism Product Club is pioneer in the Region of Valencia, since it is the only agency that offers a family tourism product. Since 2015, they have increased their number of destinations and companies that are part of the group, proof that this type of tourism product is a success. The purpose of the club is to promote and encourage family tourism, and for this they have developed a quality and competitive offer. The Tour & Kids seal guarantees specifically designed services for families. Tourist destinations (municipalities) and tourist companies have obtained this club’s seal for designing a specialized tourist offer that is family-friendly and, which guarantees the fulfillment of all quality standards that meet the needs of travel and leisure time with children. Tour & Kids has indoor and coastal, urban and mountain destinations, but all designed to achieve the greatest comfort, enjoyment and peacefulness of families. Members that are part of the club include lodging, restaurants, travel agencies, leisure and services or transportation. The club’s website (, gives you access to all its members, as well as a complete agenda of family activities that are organized in and for the destinations and companies that are members of the club.